What Makes a Ted Talks Popular?
How can you design your videos so that they are just as popular as Ted Talks?
Obviously, you need to have a topic that is interesting. But there is also a framework that can help your videos to lead your viewers through the entire video.
Here’s One Way to Structure Your Videos
- Engage Your Audience
- Introduce Your Idea
- Introduce Yourself
- Present Your Evidence
- Repeat Your Idea
- Repetition is necessary even in a short video
- Reveal Your Proposed New Reality
- If people buy into your idea, how will things change
- Suggest a Call To Action.
Let’s Analyze This Ted Talk
Sarah Lewis’ Embrace the Near Win
Engage Your Audience
MINUTE 00:13 “I feel so fortunate that my first job was working at the Museum of Modern Art on a retrospective of painter Elizabeth Murray. I learned so much from her. After the curator Robert Storr selected all the paintings from her lifetime body of work, I loved looking at the paintings from the 1970s. There were some motifs and elements that would come up again later in her life. I remember asking her what she thought of those early works. If you didn’t know they were hers, you might not have been able to guess. She told me that a few didn’t quite meet her own mark for what she wanted them to be. One of the works, in fact, so didn’t meet her mark, she had set it out in the trash in her studio, and her neighbor had taken it because she saw its value.”
Introduce Your Idea
MINUTE 01:04 “But this is the thing: What gets us to convert success into mastery? This is a question I’ve long asked myself. I think it comes when we start to value the gift of a near win.”
Sarah keeps her talk short,
MINUTE 00:13 “I feel so fortunate that my first job was working at the Museum of Modern Art on a retrospective of painter Elizabeth Murray..”
Present Your Evidence
MINUTE 01:33 “I started to understand this when I went on one cold May day to watch a set of varsity archers, all women as fate would have it, at the northern tip of Manhattan at Columbia’s Baker Athletics Complex. I wanted to see what’s called archer’s paradox, the idea that in order to actually hit your target, you have to aim at something slightly skew from it.”
MINUTE 3:50 “Mastery is not just the same as excellence, though. It’s not the same as success, which I see as an event, a moment in time, and a label that the world confers upon you. Mastery is not a commitment to a goal but to a constant pursuit. What gets us to do this, what gets us to forward thrust more is to value the near win. .”
MINUTE 05:34 “The pursuit of mastery, in other words, is an ever-onward almost. “Lord, grant that I desire more than I can accomplish,” Michelangelo implored, as if to that Old Testament God on the Sistine Chapel, and he himself was that Adam with his finger outstretched and not quite touching that God’s hand.”
MINUTE 6:39 “ Part of the reason that the near win is inbuilt to mastery is because the greater our proficiency, the more clearly we might see that we don’t know all that we thought we did. It’s called the Dunning–Kruger effect. ”
MINUTE 7:20 “It’s Jackie Joyner-Kersee, who in 1984 missed taking the gold in the heptathlon by one-third of a second, and her husband predicted that would give her the tenacity she needed in follow-up competition. In 1988, she won the gold in the heptathlon and set a record of 7,291 points, a score that no athlete has come very close to since.”
Repeat Your Idea
MINUTE 9:15 “We know that we thrive when we stay at our own leading edge, and it’s why the deliberate incomplete is inbuilt into creation myths. In Navajo culture, some craftsmen and women would deliberately put an imperfection in textiles and ceramics. It’s what’s called a spirit line, a deliberate flaw in the pattern to give the weaver or maker a way out, but also a reason to continue making work. Masters are not experts because they take a subject to its conceptual end. They’re masters because they realize that there isn’t one.”
Reveal Your Proposed New Reality
MINUTE 10:49 “We build out of the unfinished idea, even if that idea is our former self. This is the dynamic of mastery. Coming close to what you thought you wanted can help you attain more than you ever dreamed you could.”
Suggest a Call to Take Action
MINUTE 10:49 “Even if we created utopias, I believe we would still have the incomplete. Completion is a goal, but we hope it is never the end. “
Apply This Structure
This same structure can be applied to blog posts, social media posts, articles, audios, etc. It is a simple way to outline just about anything that you write, including speeches.
It Is Not a Strict Format
Use this as a guide for creating your outline. Let it help shortcut your outlining process. Then you can be creative and let your ideas flow. Use it as a guide not a rule.