What’s your Unique Selling Proposition (USP)?
How do you stand out from the crowd? Do you focus on setting yourself apart via branding? Or do you provide products or services that are different than what others offer?
In my offline business, my USP as an inspector is that I specialize in cost mitigation and fraud control. So I don’t just investigate the damage itself, I investigate the cause of the damage.
I look for signs of when and how the object was damaged. A claim does not have to be paid if I uncover evidence of fraud.